Friday, 22 September, 2017

Google files to appeal $2.73BN EU antitrust fine

Illustration by Alex Castro  The Verge Illustration by Alex Castro The Verge
Dexter Carr | 12 September, 2017, 00:16

The search engine giant filed an appeal Monday against the European Union which fined the company for favoring its own shopping ads over its competition.

However, setting up a court battle between Brussels and the internet giant could take years to resolve and make already tense relations between Europe and the USA tech giant even more fraught, AFP reported.

Google is still obliged to pay up despite the legal challenge, but it can put the money in a locked account until the court reaches a decision.

Google is required to stop the offending practices by September 28th or face additional fines that could amount to five percent of Alphabet's daily average worldwide revenue.

Google has made a decision to appeal the record-breaking fine imposed on it by the European Union's highest antitrust authority in July.

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The fine handed to Google was a significant hike on the previous record penalty of €1.06bn (£937m) dished out by the commission to U.S. microchip firm Intel in 2009.

Google confirmed the appeal to Business Insider but declined to comment further or give any detail.

For its part, Google was found guilty of misusing its search engine to promote another service, "Google Shopping", previously known as Google Product Search and Froogle, causing traffic drops of up to 90 percent for its competitors. It denied other companies the chance to compete on the merits and to innovate.

The EU is also expected to soon decide another case against Google over abuse of its dominance of internet search to impose its Android mobile operating system.

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