The new Apple TV 4K will be a much more powerful streaming box than its predecessor
13 September, 2017, 00:17
Preorders open on September 15 and will be available a week later on September 22. That's just a taste of what the Apple TV 4K update brings, though.
Apple also announced that later this year, it will debut live sports and news on the Apple TV.
The Apple TV 4K will also automatically detect the capabilities of your TV to optimise setup and output the highest possible resolution, including a video scaler to make regular HD content look better on 4K TVs. As the name suggests, the new Apple TV is now capable of playing movies and TV shows at 4K Ultra HD resolution. It is not yet clear whether the TV app will simply integrate with the existing tvOS app offerings or whether some of these content providers will expand the options available to Apple TV users.
Eddy Cue, Apple's senior vice president of internet software, shows the new Apple TV product. Both Google and Amazon offer 4K streaming devices and most 4K TVs now offer some form of 4K support for Netflix and Amazon Prime Instant Video.
The other big software change is Apple's TV app, and the latest version will be available in the United Kingdom on Apple TV, iPhone, and iPad by the end of the year.
Inside the Apple TV 4K is A10X Fusion, the SoC the company previously used in its mammoth iPad Pro tablet. That, and a bump up to 3GB of RAM, should easily handle 4K HDR footage. Apple announced partnerships with content outlets in multiple countries for regionalized content in the app's new homes.
The TV app will also give you live scores while watching something else, so you can decide to abandon your movie and watch a live game.
Apple TV 4K price in the U.S. starts at $179 (roughly Rs. 11,400), and it will be available to order from Friday, September 15, with availability from September 22.
For UK users, the TV app, which was previously exclusive to United States residents, is now available. The old fourth-generation Apple TV is sticking around, but it still sells for $149 for 32 GB of storage.
Apple's official launch today of an Apple TV that supports 4K and HDR comes after several months of hints popping up that alluded to Apple's plans.
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