Sunday, 17 December, 2017

Amazon launches Prime Now in Singapore

Amazon launches Prime membership in Singapore amid SE Asia push; stops free shipping option Amazon Prime Launches In Singapore, Subscription Starts From $2.99/Month
Jeanne Townsend | 07 December, 2017, 02:03

Amazon Prime in Singapore will be available for S$8.99 per month and for a limited time, customers can sign up for S$2.99 per month.

"Now, with the launch of Amazon Prime, Singapore consumers can finally have access to these products and services, and can get more value when they shop on Prime Now".

Amazon.com today launched its subscription-based Prime service in Singapore that provides access to fast shipping, streaming and gaming, intensifying competition with incumbent rival Alibaba-backed Lazada in Southeast Asia.

Streaming service Amazon Prime Video and gaming subscription service Twitch Prime will be bundled as part of the membership. Customers who make orders above SGD60 using the Prime Now mobile app will not have to pay global shipping fees.

So long as orders are $60 or more, Singapore Prime subscribers will be able to order a choice from over 5 million items shipped from Amazon US.

The free two-hour delivery on orders over SGD40, between 10am and 10pm daily via the Prime Now app, will also apply to Prime members.

Speaking about the launch of Amazon Prime, Jamil Ghani, vice-president of Amazon Prime International, said, "Prime membership is created to offer the best of Amazon".

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Lazada, the region's largest e-commerce site, launched its own membership programme in April called LiveUp in anticipation of Amazon's entry to Singapore.

Mr Ghani noted that Singapore customers are "hyper-connected and mobile-first" but declined to comment on whether a local Amazon online store is forthcoming.

"Amazon's dominance in retail has been the primary focus of retail executives, investors and board members - yet, the solution to steal back both market share and consumers' loyalty have evaded most traditional retail brands", said Michael Osborne, CEO of SmarterHQ, in a press release.

LiveUp offers users benefits such as rebates and discounts for RedMart, Netflix, Uber, UberEats and Taobao Collection.

Amazon on Tuesday stopped free shipping options to Singapore for qualifying items over S$168 were reported to be no longer applicable, media reported. "We will keep making Prime better, adding even more selection and benefits".

The launch of this service here is due to the strong response and adoption of the Prime Now app in the past few months.

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